Conference Schedule MORNING     08.30 – 09.45   Registration, Refreshments and Pastries 09.45   Conference Begins - Opening Address 09.50 – 11.00   Session One: The Market 11.00 – 11.30   Break 11.30 – 12.40   Session Two: Developing the Asset 12.40 – 13.50   LUNCH       AFTERNOON     13.50 – 15.00   Session One: Identifying and developing undervalued player assets 15.00 – 15.30   Break 15.30 - 16.40   Session Two: New thinking in coaching and player management 16.40   Conference Closes - Closing Address 16.45 - 19.00   Drinks Reception   MORNING SESSION - The Buying and Selling of Football Clubs There’s Only One Man Utd – So is it possible to successfully acquire and profitably operate clubs further down football’s food chain? Keynote Speaker: Keith Harris, Chairman, Seymour Pierce Forum Panel: Randy Lerner - Aston Villa FC David Dein - Chairman of Red & White Holdings Ferran Soriano - Vice-President, FC Barcelona Dan Jones - Sport Business Group, Deloitte Andy Walsh - General Manager, FC United Session One: The Market Market trends and issues – What drives the market for football clubs Identifying a purchase target Establishing value and setting a price Funding options and mechanisms Legal and taxation issues - - - - - - - - BREAK - - - - - - - - Session Two: Developing the Asset Building brand value Expanding the fan and the consumer base Effective customer relationship management Rights identification and management Building profitable sponsor partnerships Opportunities outside the UK AFTERNOON SESSION - Developing Talent - The American Way His methods revolutionised US Baseball – Can they work here? Keynote Speaker: Billy Beane – General Manager, Oakland Athletics Forum Panel: Sir Alex Ferguson - Manchester United FC Sam Allardyce - Newcastle United FC Alan Curbishley - West Ham United FC Lawrie Sanchez - Fulham FC Howard Wilkinson - Chairman, League Managers Association Session One: Identifying and developing undervalued player assets The role of the front office Access to and use of statistical data Do football stats stack up – versus baseball? Can the US lesson apply to the UK? - - - - - - - - BREAK - - - - - - - - Session Two: New thinking in coaching and player management Motivational Techniques Harnessing performance analysis data effectively Getting the best from overseas players... fast The importance of player welfare Moderators: Garry Richardson - BBC Sport Jim Rosenthal - ITV Sport

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